Marriott starts selling the sheets you like to sleep on

Marriott Bonvoy launched an online Design Shop selling furniture, decor, and bedding from W and Westin hotel rooms, including a $4,000 platform bed and $350 floral pillows. The initiative aims to capitalize on the 'sleep tourism' trend, where travelers seek to replicate hotel comforts at home, with Peggy Roe calling it an expansion of hospitality beyond check-out." "article": "Marriott Bonvoy has introduced a new online boutique called Design Shop, where customers can purchase items found in W and Westin hotel rooms. The collection includes signature pieces like the platform bed and upholstered keyboard, available in four color schemes for up to $4,000, as well as a $350 floral pillow from the W Union Square in New York. Westin’s offerings feature a $1,500 wooden nightstand and various throws, pillows, and vases. The shop also sells bedding identical to what guests experience during their stays, reinforcing Marriott’s branding through textures and tones. The W collection was developed in collaboration with the NYC-based Rockwell Group, which redesigned the W Union Square location. Marriott’s move reflects a broader industry trend, where luxury hotels now sell in-room items like robes to guests who wish to keep them. Peggy Roe, Marriott International’s executive vice president and chief customer officer, described the initiative as an evolution of hospitality, transforming hotels into sources of inspiration for home decor. The Design Shop builds on the growing 'sleep tourism' phenomenon, where travelers seek to recreate the comfort of hotel stays, particularly the quality of bedding and room ambiance. By offering these items for purchase, Marriott aims to extend guest experiences beyond their hotel visits, creating a lasting connection to its brands.