Meltwater and YouGov Release Global Report on Consumer Perception of Generative AI
A new report by Meltwater and YouGov reveals that consumers want brands to be transparent about their use of generative AI to build trust. The study found that 86% of consumers believe AI-generated content should be disclosed.
Meltwater and YouGov have released a report on consumer perception of generative AI. The study analyzed nearly 10,000 consumers across seven global markets, finding that transparency is key to building trust. 86% of consumers believe AI-generated content should be disclosed. While 32% say they would trust brands less if content is AI-generated, 15% would trust them more. The report highlights the importance of how AI is used and communicated. Consumers are concerned about misinformation, but brands can stand out as trusted sources by being transparent and intentional in their use of AI.
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