Meta AI will analyze faces of teen users ‘but it’s not face recognition’
Meta is rolling out AI-powered technology to analyze the faces of teenage users on Facebook and Instagram to estimate their ages, claiming it's not facial recognition. The company is also calling for app stores to take on the responsibility of age verification.
Meta is introducing AI-powered technology to analyze the faces of teenage users on Facebook and Instagram to estimate their ages. This move is part of the company's efforts to comply with age verification requirements in Europe, Brazil, and the US. Regulators are requiring social media companies to better identify and block users under 13 and provide age-appropriate feeds for teenagers between 13 and 18. Meta's AI analysis will scan photos and videos for visual clues about a person's age, such as height or bone structure, but claims it's not facial recognition. The company is also renewing its call for app stores to verify age and provide this information to developers. Meta claims 88% of US parents support this approach.
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