Meta gets into AI subscription game, launches paid plans starting at Rs 775
Meta launched Meta One AI subscription plans starting at Rs 775 ($7.99) per month, with a premium tier at Rs 1,939 ($19.99), targeting users needing advanced AI features like image and video generation. Testing begins next month in Singapore, Guatemala, and Bolivia, positioning Meta to compete with Google AI, OpenAI, and Anthropic in India’s AI subscription market.
Meta has introduced Meta One, a new AI subscription service with two paid tiers: Meta One Plus at Rs 775 ($7.99) per month and Meta One Premium at Rs 1,939 ($19.99). The plans offer enhanced AI capabilities, including advanced image and video generation, extended reasoning tasks, and higher usage limits. Free access to Meta AI remains available but with restricted usage. Testing for Meta One begins next month in Singapore, Guatemala, and Bolivia, with broader rollouts planned later. The move aligns Meta with competitors like Google AI, OpenAI, and Anthropic, all offering paid AI subscriptions in India at varying price points. Google’s AI plans range from Rs 399 to Rs 6,500 monthly, while OpenAI’s start at Rs 399 and go up to Rs 10,699. Anthropic’s Claude AI offers Pro at Rs 1,634 and Max at Rs 9,700. Meta’s pricing positions it as a mid-tier option, competing directly with these rivals. The company emphasized that free users will still access basic AI features but will face limits on heavy usage. Meta One Premium promises significantly higher usage compared to the lower-tier plan, though exact limits remain undisclosed. This initiative marks Meta’s latest effort to monetize AI, following its earlier subscription expansions for Instagram, Facebook, and WhatsApp. The push comes as tech giants invest heavily in AI infrastructure, raising questions about long-term revenue potential.
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