Meta is Bringing Back Hugo Barra to Bet All on AI Agents
Meta has brought back Hugo Barra, a former top executive in its virtual reality business, to focus on artificial intelligence. Barra will be working in Meta's Superintelligence Labs, leading the company's efforts in AI agents, a key area of investment for the company.
Meta has rehired Hugo Barra to lead its AI efforts. Barra previously worked at Meta, leading its virtual reality business. He is now working in Meta's Superintelligence Labs, focusing on AI agents. Meta has been investing heavily in AI, including a $14.3 billion investment in Scale AI. The company has also acquired several AI-focused startups, including Manus and Moltbook. Barra's return marks a shift in Meta's focus from virtual reality to artificial intelligence.
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