Meta to launch 'Incognito Chat' for private AI conversations on WhatsApp
Meta is introducing 'Incognito Chat' on WhatsApp, a private AI conversation feature using private processing technology to ensure messages are not saved or stored, addressing data privacy concerns. The feature will initially support text-only interactions and include safety guardrails to prevent problematic responses, with plans to expand to 'Side Chat' assistance in the future.
Meta Platforms announced on May 13 it will launch 'Incognito Chat' for its AI assistant on WhatsApp, aiming to address privacy concerns. The feature uses private processing technology to ensure conversations remain invisible to Meta and disappear by default, allowing users to discuss sensitive personal, financial, health, or work-related topics without data retention. The company stated in a blog post that incognito chats will not be saved, providing a space for users to explore ideas freely. WhatsApp Head Will Cathcart emphasized the need for privacy when discussing meaningful questions with AI, noting that users may hesitate to share personal information with companies operating AI systems. Currently, the feature supports text-only interactions, excluding image uploads. Meta AI will also include built-in safety measures to refuse problematic questions or redirect conversations. Existing WhatsApp messages remain protected by end-to-end encryption and are not used to improve Meta’s AI models. Additionally, Meta plans to introduce 'Side Chat' with Meta AI in the coming months, enabling private AI assistance within any WhatsApp conversation. The company clarified that while AI interactions may be used to improve its models, personal chats on WhatsApp remain secure and inaccessible for training purposes.
This content was automatically generated and/or translated by AI. It may contain inaccuracies. Please refer to the original sources for verification.