NASA tourism: Artemis II launch drew 90K+ visitors to north-central Brevard
Over 90,000 visitors came to north-central Brevard County on April 1 for NASA's Artemis II launch, generating an estimated $41 million in visitor spending. The Artemis II astronauts launched into orbit aboard NASA's Space Launch System rocket from Kennedy Space Center.
More than 90,000 out-of-county visitors came to north-central Brevard County on April 1 for NASA's Artemis II launch. The visitors stayed an average of two days, spending an estimated $462 each, totaling over $41 million. The four Artemis II astronauts launched into orbit at 6:35 p.m. aboard NASA's 322-foot Space Launch System rocket from pad 39B Kennedy Space Center. The launch drew huge crowds, with bumper-to-bumper traffic reported on many roadways. The Office of Tourism used U.S. domestic cellular-device tracking software to count out-of-county visitors across a geographic zone stretching from the Pineda Causeway to Scottsmoor. The total visitor count for the week of March 29 to April 4 was approximately 346,000 out-of-county people.
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