NASCAR to Launch Roblox ‘Driving Empire’ Update Featuring San Diego Military Base Track Ahead of Real-World Race (EXCLUSIVE)

NASCAR will introduce a real-world accurate virtual version of the Naval Base Coronado track in Roblox’s *Driving Empire* game on June 19, ahead of its live race weekend in San Diego from June 19-21. This marks the first NASCAR track in the game based on a U.S. military base, following prior virtual recreations of the LA Memorial Coliseum and Chicago Street courses. The update includes a new gameplay progression system, 13 collectible liveries, and a NASCAR Daily Event system, with players potentially winning a NASCAR Modified Series Car as an in-game reward. The collaboration aligns with NASCAR’s broader gaming strategy, which has expanded to platforms like iRacing, Fortnite, *Rocket League*, *Forza*, and *Crew Motorfest*. NASCAR vice president Nick Rend emphasized the initiative’s role in fostering fan engagement and talent development, citing over 45 million unique visits to their digital platforms since February 2025. Rend noted that virtual racing is inspiring young drivers, including William Byron and Rajah Caruth, who began their careers through gaming. During the San Diego race weekend, NASCAR will also host the annual charity esports tournament CODE Bowl in partnership with Microsoft’s *Call of Duty*. The event, held at Naval Base Coronado, will feature military teams from the U.S., U.K., and Canada competing in *Call of Duty: Warzone*, with proceeds supporting veteran job placement. The collaboration ties into NASCAR’s *Salutes* platform, which honors the military community from Memorial Day through the Fourth of July. The update reflects NASCAR’s commitment to integrating gaming as a core pathway to fandom, blending real-world racing with digital innovation. The Naval Base Coronado track’s inclusion underscores the partnership’s alignment with military values, while the *Call of Duty* tournament adds a charitable dimension to the event.