Netflix wants you to watch ‘Clips,’ its TikTok-like vertical video feed
Netflix is redesigning its mobile app to include 'Clips,' a vertical video feed featuring highlights from its original programming. The feature aims to help users discover new content without endless scrolling.
Netflix is introducing 'Clips,' a TikTok-like vertical video feed in its mobile app, to help users discover new content. Clips will feature short, curated highlights from Netflix's original series, films, and specials tailored to individual user tastes. The feature is part of Netflix's ongoing experimentation with short-form video, which has become increasingly popular. Other streaming services, such as Peacock and Tubi, are also incorporating vertical video experiences into their mobile apps. Netflix Chief Product and Technology Officer Elizabeth Stone stated that the company is not trying to compete with TikTok, but rather focus on providing valuable entertainment to its members. The redesign aims to make it easier for users to find their next favorite show or movie.
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