New Innovations, Expanding Partnerships, and Tourism Resilience at Trip.com Group's Envision 2026
Trip.com Group announced a USD 600,000 grant program for tourism innovation and unveiled its Envision 2026 strategy, emphasizing AI-driven partnerships and record travel demand at its annual conference in Shanghai. The company reported 60% year-on-year growth in international bookings and highlighted the '3 Ds' of global travel—Discovery, Diversity, and Journeys in Depth—while awarding grants to 10 projects under its Tourism Innovation Fund.
Trip.com Group hosted its annual Envision Global Partner Conference in Shanghai on May 28, 2026, reaffirming its commitment to global tourism growth through innovation and partnerships. CEO Jane Sun highlighted record travel demand, with tourism contributing USD 11.6 trillion to global GDP in 2025, the fastest-growing sector worldwide. The company reported a 60% year-on-year increase in international bookings, surpassing 2019 outbound travel levels by 140%, while premium cabin sales and accommodation revenue grew by 60% and 20%, respectively. The conference introduced the '3 Ds' of travel—Discovery, Diversity, and Journeys in Depth—as key growth drivers, with destinations like Uzbekistan, Argentina, and Colombia leading in 2025. Sun emphasized personalization and sustainability, stating the company’s focus on unlocking opportunities for partners and travelers alike. Trip.com Group awarded USD 600,000 in grants to 10 projects under its Tourism Innovation Fund, recognizing innovations in museums, theme parks, architecture, resorts, and events. Winners included Universal Epic Universe at Universal Studios, with each project receiving USD 60,000 from the USD 100 million fund. The company also announced initiatives like Free City Tours, which welcomed over 30,000 international visitors to China, and expanded airport service hubs amid rising global demand for travel to the region. The Envision 2026 strategy underscores resilience in tourism, with Asia driving growth alongside Europe and the Americas.
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