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Outagamie County in Wisconsin unveiled a road sign with a speed limit of 17.3 mph to grab drivers' attention and promote road safety. The hyper-specific number is designed to snap drivers out of autopilot on a road heavily used by haulers, contractors, and residents.
Outagamie County's recycling and solid waste commission in Appleton, Wisconsin, introduced a new road sign setting the speed limit at 17.3 mph. Officials say the precise number is meant to make drivers pause and pay attention. The goal is to force drivers to stay alert on a road used by haulers, contractors, and residents. A 2024 study found that simply lowering speed limits does little to curb speeding, prompting officials to try more creative approaches. The county's tactic aims to nudge drivers to slow down and be aware of their surroundings.
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