OpenAI acquires personal finance startup

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OpenAI has acquired AI-powered personal finance startup Hiro Finance, marking its second personal finance management (PFM) acquisition in six months. The deal is seen as a strategic move to enhance ChatGPT's financial advice capabilities.
OpenAI has acquired Hiro Finance, an AI-powered personal finance startup. The deal brings Hiro's team to OpenAI as it expands its practical adoption. Hiro Finance's app will shut down, and users can export their data until May 13, 2026. The acquisition is an 'acqui-hire,' focusing on talent recruitment over the product offering. This is OpenAI's second PFM-focused 'acqui-hire' in six months, following the hiring of Sujith Vishwajith, co-founder and CEO of Roi. The deal indicates a broader trend of AI-tech companies moving into finance, potentially disintermediating banks and fintechs from their customers.
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