Panasonic acquires Hive
Panasonic Projector & Display Corporation acquired UK-based Hive Media Control in May 2026, expanding its media playback and control capabilities for immersive environments while preserving Hive’s independence. The acquisition strengthens Panasonic’s shift toward a broader visual solutions ecosystem, combining Hive’s BeeBlade platform with its projector and display technologies for streamlined deployments.
Panasonic Projector & Display Corporation has acquired 100% of the shares in UK-based Hive Media Control, a move aimed at bolstering its media playback and control solutions for immersive and fixed-installation environments. The deal aligns with Panasonic’s strategic shift from hardware-focused manufacturing to a broader visual solutions ecosystem, integrating software, workflow, and media-delivery capabilities. Hive Media Control will continue operating independently, maintaining its vendor-neutral approach and open ecosystem, which includes compatibility with projectors and LED displays beyond Panasonic’s portfolio. The acquisition targets growth in the media server market, driven by demand for immersive attractions, museums, and themed installations. Hive’s BeeBlade platform, based on the Intel Smart Display Module (SDM) standard, enables seamless integration with projectors, displays, and professional systems. Yousuke Adachi, CEO of Panasonic Projector & Display Corporation, stated the acquisition supports the company’s vision under its Mevix brand, focusing on end-to-end workflow solutions rather than just hardware. He emphasized that Hive’s expertise in media playback and control will enhance customer value through simplified deployment, greater flexibility, and improved user experience while preserving its open-market stance. Mark Calvert, Co-Founder and CEO of Hive Media Control, welcomed the partnership, noting that it aligns with Hive’s philosophy of interconnected, adaptive systems. He assured customers and partners that Hive’s independence and platform-agnostic approach will remain unchanged, allowing for continued growth and innovation. Panasonic views the media server market as a high-potential sector, with Hive’s compact, scalable, and future-ready architecture poised to meet rising demand for immersive visual installations. The combination of Hive’s media control solutions and Panasonic’s display technologies aims to reduce infrastructure complexity, minimize external devices, and streamline installations for end-users.
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