Pharma Meets AI Conference 2026: AI in pharma begins delivering measurable ROI
The Pharma Meets AI conference in Barcelona, Spain, highlighted AI's growing value in pharmaceutical commercial and field medical functions, with discussions around AI governance and measurable ROI. Exeevo's 'Ask-Nova' AI solution was presented as an example, showing potential reductions of 30-40% in administrative tasks and ROI within six months.
The Pharma Meets AI conference in Barcelona, Spain, in April 2026, discussed AI governance and its growing value in pharmaceutical commercial and field medical functions. Successful AI initiatives must demonstrate clear, quantifiable impact, but fragmented data environments and lack of alignment between people, processes, and technology remain key challenges. Exeevo's 'Ask-Nova' solution embeds AI into daily workflows to support field teams, assisting with tasks such as meeting preparation and CRM data entry. This enables representatives to reduce administrative burden and focus on high-value interactions. According to Sam Rolfe, sales director EMEA at Exeevo, AI-driven workflow tools can deliver measurable improvements, including reductions of up to 30-40% in administrative tasks and ROI within six months. These gains improve operational efficiency, data quality, and engagement outcomes.
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