Planet Hollywood’s $100 Million Entertainment Hub Declares War on Times Square Tourist Traps
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Planet Hollywood is launching a $100 million entertainment hub in Times Square, aiming to create an exclusive destination for celebrities and events. The hub, called PH Live, will feature a surprise performance hub, private membership program, and a menu designed by 50 Cent.
Planet Hollywood is transforming its flagship NYC location into PH Live, a $100 million entertainment hub. The venue will have an immersive LED system and host pop-up concerts and movie premieres. 50 Cent is behind the project, planning to import his Las Vegas residency blueprint. The hub will feature a surprise performance hub and a private membership program. The menu will include 50 Cent's personal favorites, such as sweet chili shrimp and a signature burger. PH Live aims to create an exclusive destination, shifting away from the typical tourist-heavy model. The plan is to scale PH Live globally, with the next location already earmarked for Shreveport.
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