Political Campaigns Have No Idea What’s About to Hit Them
Artificial intelligence is poised to significantly impact American politics, with studies showing AI chatbots and large language models can be more persuasive than humans. Researchers found AI can shift voter preferences, but the actual impact on election outcomes remains uncertain.
Artificial intelligence is driving a major upheaval in American politics. Studies have shown that AI chatbots and large language models have stronger persuasive powers than humans. Researchers found that AI can shift voter preferences, with effects larger than traditional video ads. In experiments across the 2024 U.S. election and other elections, dialogues with frontier large language models meaningfully shifted voter preferences. The effects were roughly three to four points on candidate preference in the U.S. However, the jump from 'AI moves voters in a lab' to 'AI decides the next election' still has to clear the delivery problem.
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