Professional Triathletes Organisation announces new global partner

The Professional Triathletes Organisation (PTO) has signed a three-year deal with Sokin, a global payments and financial platform, to serve as the Official Global Business Payments Partner of the T100 Triathlon World Tour. Under the agreement, Sokin will also sponsor the San Francisco event on 6–7 June 2026, renaming it the *Sokin San Francisco T100 Triathlon*. The partnership extends to the legendary *Sokin Escape From Alcatraz Triathlon*, which includes both professional and amateur races. The collaboration will allow PTO to leverage Sokin’s platform for managing cross-border payments, multi-currency accounts, and treasury services, improving efficiency as the organization scales. Sokin’s CEO, Vroon Modgill, highlighted the partnership’s strategic fit, noting that sports alliances help build brand presence in international markets, while PTO’s CEO, Sam Renouf, emphasized Sokin’s role in supporting the organization’s expansion to over 80 global events by 2027. The 2026 T100 Tour has already seen success, with a sold-out stop in Gold Coast, Australia, where Taylor Knibb won the first women’s professional race of the season. Over 5,000 amateurs participated in amateur events, including a 100km triathlon, Olympic distance race, and a 10km run. The tour will visit nine locations, including Spain, Vancouver, Dubai, and Qatar, culminating in the Qatar T100 Triathlon World Championship Final on 11–12 December. Sokin’s rapid growth—with revenue increasing 100% year-over-year and eightfold since 2022—positions the company as a key enabler for PTO’s global ambitions. The partnership aligns with Sokin’s focus on supporting businesses with complex international operations, while PTO aims to grow triathlon’s mainstream appeal through expanded events and strategic sponsorships.