Rappler’s policy on generative AI
Rappler, an independent Philippine newsroom, has outlined strict AI usage guidelines to balance innovation with journalistic ethics, emphasizing human oversight, transparency, and compliance with local data privacy laws. The policy prohibits autonomous AI publication, source exploitation, and synthetic media while permitting limited AI tools for research, translation, and creative assets under rigorous review processes.
Rappler, an independent newsroom in the Philippines, has established a framework for integrating artificial intelligence (AI) into journalism while upholding editorial integrity and ethical standards. The policy, updated in 2023, mandates human oversight for all AI-assisted content, including rigorous editing, accountability for errors, and clear disclosures when AI is used. AI tools like the Rai chatbot and NewsPulse enhance research, SEO, and user experience, but no content—articles, videos, or social posts—can be published without human intervention. The guidelines strictly prohibit unauthorized AI use, including inputting confidential sources into third-party tools or manipulating news photography. Synthetic media like deepfakes and non-consensual AI-generated content are banned, while translations and summaries require native-speaking editor reviews. Creative AI use, such as conceptual illustrations for opinion pieces, is allowed only with proper labeling. Rappler’s Data Governance Committee oversees AI implementation, conducting audits and managing tool access. Photographers and stringers must disclose AI use, whether for transcription or research, ensuring transparency across partnerships. The policy also extends to external content reuse, aligning with Rappler’s broader content governance standards. Annual reviews ensure the policy adapts to technological and legal changes, reinforcing compliance with Philippine data privacy laws. The approach balances innovation with safeguards, prioritizing accuracy, source protection, and public trust in journalism.
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