Real estate agent builds AI model to offer hyper-local market insights

Aaron Kendall, a realtor at Keller Williams Northern Michigan Real Estate, has developed an AI model called Normie to provide hyper-local insights into the Northern Michigan real estate market. Normie offers quick answers to specific questions, helping buyers navigate the competitive market.
Aaron Kendall, an associate broker and realtor at Keller Williams Northern Michigan Real Estate, is utilizing an artificial intelligence tool called Normie to assist home buyers. Normie provides quick answers to questions specific to the Northern Michigan real estate market, available 24/7. The tool focuses on the unique characteristics of Northern Michigan real estate, recognizing distinct rules, prices, and opportunities in each township and neighborhood. Normie can provide answers in as little as 30 seconds, a process that might take a human realtor two or three days to research. Kendall emphasized that Normie is designed to remove confusion, not replace judgment, and that the process eventually requires a licensed professional. The goal of Normie is to give buyers a head start, enabling them to make faster, more informed decisions in the competitive market.
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