Rising fuel prices drive 500% EV sales jump at Motorfinity
Motorfinity reported a 500% year-on-year surge in electric vehicle (EV) sales in Q1 2026, with BEVs making up 19% of total sales, driven by rising fuel costs and discounts for frontline workers. The company attributed the growth to increased refueling expenses of up to £27 per tank and expanded manufacturer partnerships, including Smart, Genesis, and Changan.
Motorfinity saw a 500% increase in electric vehicle (EV) sales in the first quarter of 2026 compared to the same period last year. Battery electric vehicles (BEVs) accounted for 19% of total sales, up from just 5% in Q1 2025, as rising petrol and diesel prices pushed refuelling costs up to £27 per tank. The company serves frontline workers, including NHS staff, emergency services, military personnel, and teachers, offering discounted leasing deals. Motorfinity reported total customer savings of £6.3 million in Q1, a 90% increase year-on-year, with an average savings of £8,000 per vehicle sold—20% higher than Q1 2025. Enquiries rose 49% compared to Q4 2025, reflecting growing consumer interest in EVs due to long-term cost concerns. CEO Daniel Briggs noted that while affordability remains a key barrier, rising fuel prices have shifted focus toward total running costs. He highlighted government support, including the electric car grant, which has already benefited over 100,000 people. Motorfinity expanded its manufacturer partnerships in recent months, adding brands like Smart, Genesis, and Changan to its network of over 20 brands. This expansion provides consumers with more EV options while maintaining competitive pricing. The company was shortlisted for the EV Advocate of the Year award at the 2026 AM Awards, recognizing its role in driving EV adoption among cost-conscious buyers.
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