Rising memory costs push smartphone prices up, India market declines 9%
Rising component costs and premiumisation trends are driving up smartphone prices in India, resulting in a 9% decline in sales. Despite stable market value, shipments are expected to contract further in 2026.
India's smartphone market is experiencing a decline in sales due to rising component costs and premiumisation trends. Smartphone sales fell 9% year-over-year in early 2026. The increasing prices and weak demand are driving this decline. Although the market value remains stable, shipments are decreasing. Premium phones are maintaining market value despite lower volumes. The market is projected to contract further in 2026.
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