S. Korea aims to join AI race as startup Rebellions launches new chip

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South Korean startup Rebellions Inc has launched an artificial intelligence (AI) chip, aiming to challenge global leader Nvidia Corp in the hardware that powers AI technology. The South Korean government is investing over $800 million to foster a domestic AI industry and increase the market share of Korean AI chips in domestic data centers.
South Korean startup Rebellions Inc has launched an AI chip called ATOM, designed to excel at running computer vision and chatbot AI applications. The chip consumes only about 20% of the power of an Nvidia A100 chip on those tasks. The South Korean government is investing over $800 million to foster a domestic AI industry. Rebellions will seek to participate in a government project to supply AI chips to domestic data centers. The project will only allow domestic chipmakers to bid. Other Korean companies, such as Sapeon Korea Inc and FuriosaAI, also plan to participate in the project.
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