Sabah moves to cushion tourism sector as Middle East conflict cuts airline routes
Sabah's tourism sector is facing challenges due to the Middle East conflict, which has led to a reduction in direct flights, prompting the state to rethink its connectivity strategy. The state is exploring alternatives such as positioning Sabah as a 'fly-through' destination and strengthening domestic and regional markets.
Sabah's tourism sector is bracing for turbulence due to the ongoing Middle East conflict, which has prompted airlines to rationalise routes. State Tourism, Culture and Environment Minister Datuk Jafry Ariffin said more than 90 per cent of tourist arrivals depend on air connectivity. The ministry has begun recalibrating its strategy by engaging with airlines and offering alternatives such as 'fly-through' arrangements. Campaigns are being intensified to stimulate local travel demand in collaboration with airlines and digital platforms. The state is also doubling down on regional markets in Southeast Asia and Northeast Asia and supporting event-based tourism to boost visitor numbers and spending. The state is planning several short- and medium-term intervention measures to ensure the sustainability of the tourism sector ahead of the Visit Sabah 2027 campaign.
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