Samsung halts all home appliance sales in China as pivot to AI accelerates
Samsung has halted sales of its home appliances in China due to intense competition from domestic rivals, as it shifts focus towards its semiconductor business driven by the global artificial intelligence boom. The company's revenue and operating profit for the first quarter of 2026 exceeded its earnings for the whole of last year.
Samsung has stopped selling home appliances in China due to intense competition from local brands. The company's home appliance portfolio in China included televisions, monitors, air conditioners, refrigerators, washing machines, dryers, vacuum cleaners, and air purifiers. After-sales services will continue as normal. Samsung is shifting focus towards its semiconductor business, driven by the global artificial intelligence boom. The company's revenues for the first quarter of 2026 were 133.87 trillion won, exceeding its earnings for the whole of last year. Samsung's market capitalisation hit a record high of 1,710.8 trillion won.
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