Samsung turns 'The Devil Wears Prada 2' into real-life runway moment
Samsung has launched a global campaign tied to the release of 'The Devil Wears Prada 2', promoting its new Samsung Galaxy S26 Ultra device. The campaign includes a custom content spot and on-ground activation at the film's world premiere in New York.
Samsung Electronics has launched a campaign to promote its new Samsung Galaxy S26 Ultra device, tied to the release of 'The Devil Wears Prada 2'. The campaign centers on a custom content spot showing the device's AI-powered 'Circle to Search' feature solving last-minute fashion emergencies. At the film's world premiere in New York, Samsung introduced its 'Runway cam #withGalaxy', capturing red carpet looks using the S26 Ultra. Celebrities including Simone Ashley and Heidi Klum participated in the activation. The collaboration aims to merge fashion, film, and technology into a single cultural moment, positioning the S26 Ultra as a creative tool and lifestyle accessory. The film is set to hit cinemas on 1 May.
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