SBJ College: Wendy’s dunks its dated March Madness playbook
Wendy's is changing its marketing approach for March Madness by focusing on current college athletes and their ability to dunk fries in Frosties. The company has signed several athletes, including Michigan's Yaxel Lendeborg and UConn's Sarah Strong, to promote their brand during the tournament.
Wendy's is shifting its marketing strategy for March Madness. The company is focusing on current college athletes and their ability to dunk fries in Frosties. Wendy's has signed several athletes to promote their brand. These athletes include Michigan's Yaxel Lendeborg, Illinois' Keaton Wagler, Arizona's Breya Cunningham, and UConn's Sarah Strong. The company also signed St. John's G Dylan Darling after his buzzer-beating layup. Wendy's is using a new approach by signing players during the tournament and having them post promo videos on social media.
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