Secured lending startup Nivasa Finance raises $3 Mn from Prime Venture, Blume, others
Secured lending startup Nivasa Finance raised $3 million in seed funding led by Prime Venture Partners to expand operations and explore an NBFC license. Founded in 2025 by Samit Shetty and Hitesh Saraf, the Bengaluru-based company targets affordable housing loans and loans against property for underserved borrowers in non-metro Karnataka markets.
Secured credit startup Nivasa Finance has secured $3 million (about Rs 25 crore) in seed funding, led by Prime Venture Partners with contributions from Blume Ventures, Whiteboard Capital, and angel investors. The capital will support geographic expansion, distribution network growth, and deeper lender partnerships, while the company explores obtaining an NBFC license. Founded in 2025 by Samit Shetty and Hitesh Saraf, Nivasa Finance operates a hybrid platform combining digital workflows with on-ground operations to provide affordable housing loans and loans against property (LAP). Its target market includes underserved borrowers such as self-employed individuals, gig workers, and small business owners in non-metro regions. Based in Bengaluru, the startup currently collaborates with over 10 lending partners, including banks, small finance banks, housing finance companies, and NBFCs. Since its launch, Nivasa has facilitated hundreds of loans totaling more than Rs 20 crore across Mysore and Mandya in Karnataka. The company’s model supports customers throughout the loan lifecycle—from assessment and documentation to lender matching and disbursal—bridging gaps in credit access for underserved segments. The new funding will accelerate its mission to expand beyond Karnataka while strengthening its operational and technological infrastructure.
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