Selfie sticks for Series A
Startup founders are increasingly using social media to promote their companies, with some spending a significant portion of their day creating content. Venture capital firms are also looking for founders who can effectively market themselves online.
Myles Slayton, 23-year-old CEO of dating app Cerca, posts multiple videos a day on TikTok and Instagram to promote his company. He now has over 40,000 followers and has attracted new users to Cerca. Claire Lee, cofounder of social app Selleb, spends 70% of her day creating content on TikTok and Instagram. Venture capital firms, such as Andreessen Horowitz, are looking for founders who can effectively market themselves online. Lester Chen, a partner at Andreessen Horowitz, says that 'going viral might not close the deal, but it gets a foot in the door.' The trend of 'building in public' has emerged, where startup founders share the behind-the-scenes of launching and growing their companies online.
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