Seychelles Strengthens Tourism and Aviation Leadership with Key Appointments
The Seychelles Government appointed Vesna Rakić as the new Chief Executive Officer of the Seychelles Tourism Board, effective May 15, 2026, bringing over three decades of tourism industry experience. The country also announced new board leadership for Air Seychelles, including the reappointment of Capt. François Jackson as Chairperson and the addition of Bernadette Willemin as a board member, aiming to strengthen governance and strategic direction in both sectors.
The Government of Seychelles has announced two key leadership appointments to bolster its tourism and aviation sectors, marking a strategic push for global competitiveness and sustainability. Vesna Rakić, a veteran tourism professional with over three decades of experience in destination marketing, tourism product development, and hospitality, has been named Chief Executive Officer of the Seychelles Tourism Board. Her appointment takes effect on May 15, 2026, and follows roles at Sales & Marketing Seychelles Pty Ltd, Bookseychelles, and Creole Holidays, where she oversaw projects like Desroches Island Resort and Cat Cocos. Rakić holds a BA (Hons) in Business Administration (Marketing) from London South Bank University and is a founding member of the Seychelles Small Hotels & Establishments Association (SSHEA). Her expertise in market access, tourism distribution, and stakeholder collaboration aligns with Seychelles’ goals to diversify tourism products, expand into emerging markets, and prioritize sustainable development. Tourism remains the backbone of Seychelles’ economy, driving employment and foreign exchange earnings, and her leadership is expected to enhance the sector’s global positioning. Simultaneously, Air Seychelles announced new board leadership to reinforce governance and long-term strategy. Capt. François Jackson was re-appointed as Chairperson, while Jean Laporte was named Vice-Chairperson. The board now includes Ms. Irene Croisée, Ms. Nathanielle Soomery, Ms. Daphne Hoareau, Bernadette Willemin, Ms. Georgette Capricieuse, Capt. Richard Young, Mrs. Doreen Zelia, and Capt. Sandy Benoiton. Bernadette Willemin, previously Director General for Destination Marketing at Tourism Seychelles, brings additional expertise to the airline’s strategic direction. The appointments coincide with Seychelles’ efforts to strengthen aviation connectivity and tourism sustainability, positioning the country as a leader in both sectors. The Seychelles Tourism Board will focus on innovation, stakeholder partnerships, and preserving the nation’s environmental and cultural assets while improving economic returns. The new board at Air Seychelles is tasked with guiding the national carrier’s growth amid evolving global aviation trends.
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