SharkNinja Beauty
SharkNinja's beauty division, Shark Beauty, was named the number one skincare facial device brand in the U.S. in 2025 by Circana. The company has launched several successful products, including the CryoGlow LED face mask and the Facial ProGlow system.
SharkNinja has become a significant player in beauty technology. In 2025, Shark Beauty was named the number one skincare facial device brand in the U.S. by Circana. The CryoGlow LED face mask was the top-selling device in the country. The Facial ProGlow system sold out in three hours after amassing a 25,000-person waitlist. Shark Beauty launched at Walmart, expanding its retail presence. In February 2026, the company launched the SilkiPro Straight, a wet-to-dry hair straightener with an integrated heat sensor.
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