Siam Piwat and Bangkok Pride Launch “The Celebration: Right to Love 2026”

Siam Piwat Group, owner of Siam Paragon, Siam Center, and Siam Discovery, has partnered with Bangkok Pride, the Tourism Authority of Thailand, and other organizations to launch *The Celebration: Right to Love 2026*. This month-long initiative aims to showcase Bangkok’s commitment to diversity, equality, and inclusion while strengthening its bid to host *Bangkok World Pride 2030*. The events will connect Thailand’s creative economy, tourism, and global LGBTQ+ communities through cultural and social programs. As part of the initiative, Siam Paragon will host the *Bangkok Pride Awards* on May 28, 2026, at NEX HALL, honoring artists and advocates for diversity. The *Bangkok Pride Forum 2026*, running May 29–June 1, will feature 16 sessions on LGBTQ+ and women’s rights at SCBX Next Tech and NEXTOPIA. Siam Paragon will also participate in the *Bangkok Pride Parade 2026* on May 31, alongside Tiffany’s and Carnival Pride, under the theme *Road to Bangkok World Pride*. The project includes collaborations with TIA51 to promote Thailand’s BL (Boys’ Love) industry through the *Love x3* series and the *Love Galaxy* initiative, featuring a *Love Talk* event with Praew Magazine on June 26. Proceeds from the event will support the Border Patrol Police Schools Foundation under the *Citizen of Love* campaign. Additional brands within Siam Paragon, including Big Camera and Coffee World, will host Pride-themed activities throughout June. The partnership underscores Siam Piwat’s role as a platform for diversity, aligning with Thailand’s broader goals to boost tourism and economic growth through inclusive events. The initiative builds on past collaborations with Naruemit Pride and other public and private sector organizations to expand Bangkok’s reputation as a global LGBTQ+ hub.