SK hynix considers broader AI adoption for workplace innovation
South Korean chipmaker SK hynix is exploring broader AI adoption to modernize work processes, including reviewing external generative AI models like Microsoft 365 Copilot and ChatGPT, while prioritizing security and system architecture. The company follows rival Samsung Electronics’ recent move to fully integrate AI across operations, with SK hynix planning gradual implementation in non-core areas.
South Korea’s SK hynix Inc. is evaluating the expanded use of artificial intelligence to revamp internal work processes, industry sources reported Friday. During a company meeting on Thursday, CEO Kwak Noh-jung stated the firm aims to balance AI adoption with protecting core industrial technologies, while assessing external generative AI tools. The company is reviewing the integration of Microsoft 365 and Copilot, as well as ChatGPT, focusing on security and system compatibility. Kwak noted plans to introduce external AI services incrementally in areas outside core operations, building on its existing in-house AI service based on open-source models. SK hynix intends to allow employees broader access to external AI platforms, aligning with Samsung Electronics’ recent announcement to fully embed AI across its business functions. Samsung’s initiative involves CEOs of its affiliates leading AI-driven management innovation in eight key areas. Currently, SK hynix operates an internal AI system using open-source generative models, with future expansions targeting non-sensitive workflows. The move reflects a broader industry trend toward AI-driven efficiency, though SK hynix emphasizes cautious, phased implementation to mitigate risks.
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