Smart Rubber: Pirelli Invests in Its AI-Enabled Future
Pirelli, an Italian tire manufacturer, has acquired a 30% stake in Univrses, a Stockholm-based deep tech company specializing in computer vision and AI. The partnership aims to integrate Univrses' 3DAI technology into Pirelli's Cyber Tires to improve road infrastructure management and autonomous driving systems.
Pirelli, an Italian tire manufacturer, has acquired a 30% stake in Univrses, a Stockholm-based deep tech company. Univrses' 3DAI vehicle technology enables autonomous operation perception functionality for vehicles, including 3D positioning and mapping. The technology will be integrated into Pirelli's Cyber Tires to collect data on road conditions and tire performance. The data will be analyzed using Pirelli's proprietary software and algorithm and shared with interested parties. The partnership aims to improve advanced driver assistance systems and autonomous driving systems, as well as government roadworks teams. The first example of this partnership emerged in Italy in 2025.
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