SNK launches VS Studio and appoints fighting game legend Katsuhiro Harada as its CEO

SNK has officially launched VS Studio, a new internal development studio, and appointed Katsuhiro Harada as its Representative Director and CEO. The studio began operations on May 1, 2026, with Harada returning to the gaming industry after retiring from Bandai Namco earlier this year. The name ‘VS Studio’ reflects Harada’s background in fighting games and his vision for the studio, incorporating themes like ‘Visionary Standard’ and ‘Vanguard Spirit’ as guiding principles. Harada brings over three decades of experience, including key contributions to fighting game franchises during his tenure at Namco. The studio’s mission, ‘Beyond tradition, crafted to perfection,’ emphasizes a blend of established design principles and modern development techniques. SNK’s producer Yasuyuki Oda confirmed that while discussions about collaboration with Harada had been ongoing, no specific projects have been finalized at this stage. The launch of VS Studio signals SNK’s commitment to innovation and future growth rather than a focus on preserving its past. Harada, known for shaping iconic fighting game eras, expressed excitement about the new challenge, stating that the studio will build on years of industry experience. For now, the studio’s direction remains open-ended, with SNK positioning it as a platform for future developments in gaming. No immediate game announcements were made, but the move underscores SNK’s strategic investment in talent and infrastructure. Harada’s return to leadership in the industry highlights his continued influence, even after stepping away from Bandai Namco’s Tekken franchise. The studio’s focus on competitive and community-driven gaming aligns with broader trends in esports and modern game development.