SoFi (SOFI) CEO Doubles Down With $250K Stock Purchase Amid 40% Decline

SoFi CEO Anthony Noto purchased 15,878 shares of SOFI stock on May 8, totaling $250,000 at $15.73 per share. This is Noto’s third insider buy in 2026, increasing his cumulative investment in the company to over $2 million and his ownership stake to approximately 11.93 million shares. SoFi reported Q1 revenue of $1.09 billion, surpassing Wall Street’s forecast of $1.05 billion and achieving EPS of $0.12, up from $0.06 in the same period last year. However, the stock declined 40% year-to-date, trading at $15.75 on Monday, as investors reacted negatively to unchanged annual guidance and concerns about lending market conditions. Wall Street analysts maintain a Hold rating on average, with a mean price target of $22.72, suggesting a potential 44% upside from current levels. TD Cowen and Truist lowered their price targets to $18 and $20, respectively, while Keefe, Bruyette & Woods keeps an Underperform rating with a $17 target. Institutional investors continue to show confidence, with Vanguard expanding its holdings by 3.6% in Q4 and ASR Vermogensbeheer N.V. establishing a new stake. Collectively, institutions hold 38.43% of SOFI’s outstanding shares, while insider activity in the past three months totals $1.3 million, earning SOFI a Positive insider sentiment rating. Meanwhile, some executives sold shares: CTO Jeremy Rishel divested 94,958 shares in March, and EVP Kelli Keough sold 9,742 shares in April. SoFi’s fiscal 2026 EPS guidance remains at $0.60, aligning with analyst projections of $0.59 for the year.