Sony and Honda kill the $90,000 Afeela EV
Sony and Honda have halted development of their Afeela electric vehicle, a $90,000 model that was set to debut in the US later this year. The cancellation reflects the growing challenges of transitioning away from gasoline engines and marks the latest retreat in a broader industry pullback from electric vehicle programs.
Sony and Honda have stopped developing their Afeela electric car. The $90,000 model was set to debut in the US later this year. The companies confirmed they will scrap their joint plan to produce the Afeela. This decision marks a significant setback for their partnership, launched in 2022 as Sony Honda Mobility. The Afeela prototype debuted at major trade shows and was positioned as a potential challenger to Tesla and China's fast-growing EV brands. Honda has warned investors of $16 billion in losses tied to EV development over the next two years.
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