South Carolina WBB makes — and spends — more than its SEC foes. Is it profitable?
The South Carolina women's basketball team generates significant revenue but operates at a loss due to high expenses. The team's financial performance is comparable to other SEC women's basketball programs, with few teams able to turn a profit without television money.
The South Carolina women's basketball team makes more money than its SEC foes but spends more than it makes. The team lost $6.24 million in the last fiscal year. The program generates significant revenue, bringing in $6.88 million last season, but its expenses are high, with over $13 million spent on the team, including $7 million in salaries. The team's financial performance is comparable to other SEC women's basketball programs. No women's college basketball team in America makes a profit, due to the distribution of television money. The Gamecocks' athletics department made $44 million in media rights, but none of it went directly to the women's basketball team.
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