South Dakota tourism leader: High gas prices could hold ‘silver lining’

South Dakota’s tourism industry may see unexpected benefits from rising gas prices, according to state officials. The Foley family from Green Bay, Wisconsin, drove 12 hours to the Black Hills in late April, choosing a road trip over flying due to their dog and higher costs. They visited Wind Cave National Park, Mount Rushmore, and Custer State Park, finding value in local experiences like Airbnb stays and restaurants. South Dakota tourism secretary Jim Hagen notes the state has outperformed others during past periods of high gas prices. National surveys show 90% of Americans plan to travel this summer, with many favoring regional road trips over expensive flights. Hagen calls South Dakota an ideal regional-drive destination, emphasizing its scenic routes and attractions. The state’s 250th anniversary of the Declaration of Independence will further fuel tourism. Rapid City’s Real America Birthday Bash (July 1–4) includes drone shows, a parade, and fireworks, while Mount Rushmore will host its own fireworks on July 3. Governor Larry Rhoden has invited President Trump, though no official confirmation has been made. Local businesses like Keystone’s Bria Dillavou anticipate a strong season. The Foleys, who balanced affordability with family bonding, highlight how South Dakota’s attractions offer lasting memories without extravagant spending. With national park visits up 18% this year, the state’s patriotic landmarks and road-trip appeal position it well for summer travel.