Spencer Pratt’s viral AI campaign ads spark buzz in Los Angeles mayor’s race
Spencer Pratt is leveraging viral AI-generated campaign ads to boost his bid for Los Angeles mayor, while critics like Nithya Raman accuse him of promoting technology that threatens entertainment industry jobs. Political strategist Matt Klink notes the ads resonate amid voter dissatisfaction with the city’s trajectory, though concerns about voter deception persist.
Former reality star Spencer Pratt is using AI-generated political ads to gain traction in his campaign for Los Angeles mayor. The ads, which he has been sharing online, address issues like crime and homelessness while responding to reports about his living situation in an Airstream trailer after his home burned in the Palisades fire. Pratt’s campaign did not create the AI videos but has amplified them, sparking conversations about their impact on voter perception. Republican strategist Matt Klink argues the ads resonate because many Angelenos are unhappy with the city’s direction, though he warns that deepfake-style content could mislead voters. Critics, including Nithya Raman’s campaign, have condemned Pratt’s use of AI, citing its role in displacing entertainment industry workers. Raman’s team highlighted their own professionally produced videos as a contrast, while Mayor Karen Bass’s campaign dismissed Pratt’s ads as a failed attempt to mimic political styles. Klink acknowledged AI in politics is not new but noted these ads capture attention, potentially influencing voter decisions. However, concerns remain about whether viral content translates into actual support or simply noise in the campaign. FOX 11 reached out to Pratt’s campaign for comment but did not receive a response by publication time. The debate over AI’s role in elections continues as Pratt’s strategy tests its effectiveness in local politics.
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