Spreading Vietnamese cultural identity in digital space
Vietnam is promoting its cultural identity in the digital space through technology and creativity, but faces challenges from distorted or misleading content online. Experts emphasize the need to enhance digital literacy and cultural awareness among the public to address these issues.
Vietnam's cultural sector has evolved to integrate creativity, digitalization, and technology, with the Politburo's Resolution No. 57-NQ/TW driving cultural development through technology. Music videos like 'Bac Bling' and 'See Tinh' have gained millions of viewers, showcasing Vietnamese identity. However, the digital space hosts sensationalist and culturally inappropriate content, negatively affecting public perception. To address this, experts stress the need for education, particularly for younger generations, to instill national pride and cultural knowledge. Dr. Nguyen Thi Tuyet Nhung advocates integrating digital humanities and cultural studies into curricula to equip students with technological competence and humanistic depth. Regulatory frameworks and codes of conduct also need to be strengthened to guide the development of cultural identity in the digital space.
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