Stellantis' $70 Billion Turnaround Includes 60 New Models By 2030

Stellantis, the world’s fourth-largest automaker, unveiled a $70 billion transformation plan to revitalize its business by 2030. The strategy includes launching 60 new models—both gas and electric—while prioritizing four key brands: Jeep, Ram, Peugeot, and Fiat, alongside its commercial vehicle unit Pro One. These brands will receive 70% of the company’s brand and product investments, with the remaining 10 brands benefiting indirectly. The plan targets 25% revenue growth in North America and 15% in Europe, with adjusted operating income margins of 8-10% and 3-5% in those regions, respectively. Stellantis will allocate $28 billion to global platforms, powertrains, and new technologies, while aiming for $7 billion in annual cost cuts by 2028 compared to 2025. The company also intends to leverage its unused manufacturing capacity for contract production, including partnerships with Chinese automakers and Tata Motors’ JLR unit in the U.S. In North America, Stellantis will introduce nine vehicles priced under $40,000 by 2030, including two under $30,000. CEO Antonio Filosa is shifting focus from broad tech development to outsourcing innovation, such as collaborating with self-driving startup Wayve. This marks a departure from his predecessor Carlos Tavares’ approach, which maintained the company’s sprawling 14-brand portfolio with heavy tech investments. The company’s new STLA One platform will support multiple powertrains, enabling flexibility in vehicle production. Analysts note concerns over VinFast’s $7 billion debt shift in Vietnam, but Stellantis’ plan centers on efficiency and targeted growth. The strategy aims to turn underutilized capacity into a revenue stream while sharpening its competitive edge in key markets.