Sun Group debuts at SITF 2026 with exclusive Phu Quoc flight deals and a fresh vision for Vietnam tourism

Sun Group, Vietnam’s leading private economic group, debuted at the Seoul International Travel Fair (SITF) 2026, held June 4–7, under the slogan ‘Visit Vietnam: Beloved Destinations – Extraordinary Experiences.’ The company showcased destinations like Da Nang, Phu Quoc, Sa Pa, and Ha Long, emphasizing Vietnam’s evolving tourism offerings for global travelers, particularly Korean visitors. A key focus was Phu Quoc’s transformation ahead of APEC 2027, with Sun Group presenting its vision for large-scale investments in infrastructure, resorts, and aviation to Korean partners. The group’s booth at SITF hosted B2B and B2C networking events, interactive activities like mini-games, and tailored promotions, drawing steady crowds throughout the four-day fair. To boost travel interest, Sun Group offered a 20% discount on Sun PhuQuoc Airways tickets for Korean travelers, valid June 15–October 24, 2026, with 200 limited Economy Class discount codes. The promotion applies to one-way or round-trip flights from Korea to Phu Quoc, excluding peak periods. Additionally, visitors could win prizes such as free round-trip flights on the Seoul–Phu Quoc route and resort vouchers from Sun Group’s hospitality ecosystem. Sun Group operates an integrated tourism ecosystem, including aviation (Sun PhuQuoc Airways), resorts, and entertainment under its Sun World brand. The company’s hub-and-spoke aviation model centers on Phu Quoc, supported by strategic airport investments. By combining destination marketing with airline incentives, Sun Group aims to position Vietnam—and Phu Quoc in particular—as a top choice for Korean tourists planning future holidays.