Taipower accused of wasting money on logo
Taiwan Power Co (Taipower) spent NT$968,000 on a minor logo redesign while facing NT$54.66 billion in losses, drawing criticism from KMT Legislator Wang Hung-wei for wasteful spending. The same contractor, Aaron Nieh Workshop, won consecutive logo redesign contracts for state-run enterprises, raising concerns over favoritism under the DPP government.
Taiwan Power Co (Taipower) faced backlash for spending NT$968,000 on a logo redesign while reporting a NT$54.66 billion loss in 2024. KMT Legislator Wang Hung-wei highlighted the financial strain, noting the original logo was inkbrushed by calligrapher Yu You-ren in 1946, with only minor modern updates. The redesign was carried out by Aaron Nieh Workshop, which also won a NT$980,000 contract to redo CPC Corp’s logo four months later. Wang criticized the repeated contracts for Nieh, suggesting political favoritism under the DPP-led government, as he had also redesigned logos for the Ministry of Economic Affairs and the Tourism Bureau in 2023. Taipower defended the change, calling it part of a broader brand transformation toward a ‘clean, technological visual identity.’ Meanwhile, CPC Corp’s chairman, Fang Jeng-zen, acknowledged the company’s financial struggles, describing its situation as ‘dire straits.’ Wang argued that state-owned enterprises should prioritize financial health over cosmetic changes, questioning why taxpayer funds were used for logo updates amid losses. Nieh responded on social media, claiming his design preserved the original calligraphy’s essence while modernizing it professionally. The controversy underscores broader debates over public spending efficiency in Taiwan’s state-run sectors.
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