Taylor Swift deepfakes are pushing scams on TikTok
Scammers are using AI-generated videos of celebrities like Taylor Swift and Rihanna to promote shady services on TikTok, according to authentication company Copyleaks. The ads often manipulate real footage with AI and promote rewards programs that ask for personal information.
Scammers are using AI to impersonate celebrities like Taylor Swift and Rihanna on TikTok. The ads typically show celebrities in interview settings and promote rewards programs claiming users can earn money by watching TikTok content and giving feedback. TikTok's official branding appears in some ads, but users are redirected to third-party services that ask for personal information. In one ad, a realistic AI avatar of Swift urges users to sign up to a feature called TikTok Pay. Other social platforms, including Meta's Instagram and Facebook, and YouTube, are also struggling with convincing deepfakes. Celebrities are searching for new ways to fight back, with Swift filing new trademark applications for clips of her voice to protect herself from AI copycats.
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