Taylor Swift files to trademark voice and image after AI concerns
Taylor Swift has filed three trademark applications in the US to protect her voice and image from AI impersonations, using a photo of herself on stage and audio clips of her introducing herself. The move comes after AI-generated versions of Swift have appeared in various forms, including explicit images and a fake election ad.
Taylor Swift has applied to trademark her voice and appearance to protect herself from AI impersonations. She has lodged three trademark applications in the US, including a photo of herself on stage during her Eras Tour and audio clips of her introducing herself. The applications feature a photo of Swift holding a pink guitar and wearing a multi-colored iridescent bodysuit, as well as audio of her saying 'Hey, it's Taylor' and 'Hey, it's Taylor Swift'. Trademark lawyer Josh Gerben notes that registering these trademarks could allow Swift to stop AI using her image and voice more generally. The move follows actor Matthew McConaughey's earlier attempt to use trademark rules to protect his voice and image from AI misuse. By registering specific phrases tied to her voice, Swift could potentially challenge imitations that are 'confusingly similar'.
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