Taylor Swift files trademark applications for her voice and likeness reportedly to curb AI threats
Taylor Swift has filed three new trademark applications with the U.S. Patent & Trademark Office to protect her voice and image from potential misuse through artificial intelligence. The applications cover her voice and a visual trademark of her holding a pink guitar on a pink stage.
Taylor Swift has filed three trademark applications with the U.S. Patent & Trademark Office. The applications cover two sound trademarks of her voice saying 'Hey, it's Taylor Swift' and 'Hey, it's Taylor', and a visual trademark of her holding a pink guitar on a pink stage. The filings were made on behalf of Swift's TAS Rights Management and are currently awaiting assignment to an examining attorney. Intellectual property attorney Josh Gerben believes the trademarks are designed to protect Swift from threats posed by artificial intelligence. Swift has been a target of AI misuse in the past, including pornographic deepfake images circulating online. Other celebrities, such as Matthew McConaughey, have also pursued similar trademarks to protect their voice and likeness from unauthorized use by AI.
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