Taylor Swift moves to trademark her voice and image in bid to combat AI impersonations
Taylor Swift has filed three new trademark applications in the United States to protect her identity from AI impersonations, covering her voice and appearance. The move is seen as a significant escalation in how major artists are attempting to shield themselves from AI misuse.
Taylor Swift's TAS Rights Management firm has filed three new trademark applications in the United States to protect her identity from AI impersonations. The applications cover her voice and appearance, including a photo of Swift performing on her Eras Tour and audio clips where she introduces herself. The move follows similar steps taken by other celebrities, such as Matthew McConaughey, to guard their voice and image from AI manipulation. If approved, the trademarks would give Swift additional leverage to challenge AI-generated voice clones that mimic her speech patterns. Swift has been a target of AI-driven fakery, including doctored explicit images and a bogus political clip. The trademarks would cover Swift's likeness, including a description of her on stage holding a pink guitar and wearing a multi-colored iridescent bodysuit with silver boots.
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