Teen plans to leave uni 'debt free' after making £35,000 selling vintage football shirts

Eleri Williams, 18, launched an online resale business in 2023 selling vintage football shirts from her parents’ spare room while still in school. Starting with a few shirts from her father’s collection, she reinvested profits to expand, eventually generating £35,000 in revenue. This summer, she opened a physical store in Cardiff’s Royal Arcade, using earnings to cover her law degree at Cardiff University without student debt. The business began as a way to fund teenage expenses, but its growth exceeded expectations. Williams credits her parents for supporting her initiative, with her family now managing the shop during her school hours. She plans to balance university studies with the business, though operating hours may adjust to accommodate her academic schedule. Her success highlights broader financial pressures on UK students, where Welsh graduates face average £40,000 debt—lower than England’s £53,000—due to differing government policies. Rising costs have driven a surge in side hustles, with 65% of students now engaged, up from 38% in the 1980s, according to Aviva. Williams’ case demonstrates how entrepreneurial efforts can mitigate educational expenses, though she acknowledges not all students will achieve similar outcomes. The venture has also connected her with a community of shirt sellers across the UK, offering networking and shared experiences. Williams remains grateful for her support system, emphasizing the importance of balance between education and business. As she prepares for university, the shop will continue operating, adapting to her new commitments.