Automotive

Tesla, Apple veteran Doug Field leaving Ford amid EV shake-up

North America / United States1 views1 min
Tesla, Apple veteran Doug Field leaving Ford amid EV shake-up

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Doug Field, Ford's Chief EV, Digital and Design Officer, is leaving the company in May after nearly five years, amid a revision of Ford's EV strategy. Field, a veteran of Tesla and Apple, played a key role in leading Ford's electric vehicle program.

Doug Field, who led Ford's electric vehicle (EV) program, is leaving the company in May after almost five years. Field, a veteran of Tesla and Apple, was Chief EV, Digital and Design Officer. He played a crucial role in shaping Ford's EV strategy. Ford is revising its EV strategy after losing billions on EVs over the past decade. In 2025, Ford posted a loss of around $8.2 billion, with more than half attributed to its Model e division. Field stated that Ford has a winning technology strategy and plan, with a mid-size pickup on its way to production.

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