Thailand strengthens global leadership in wellness tourism
Thailand is strengthening its global leadership in wellness tourism through targeted industry platforms, including the 'Amazing Thailand Health and Wellness Trade Meet 2026' in Bangkok. The event is expected to generate over 929.62 million Baht in revenue and highlights Thailand's integrated healthcare and wellness ecosystem.
Thailand is accelerating its positioning as a global hub for health and wellness tourism. The 'Amazing Thailand Health and Wellness Trade Meet 2026' in Bangkok brought together 69 Thai health and wellness providers, 74 international buyers, and 24 media representatives. The event showcased Thailand's 'Healing is the New Luxury' platform and the launch of 'Thailand Excellence 2026, The Next Chapter of Global Healing'. Thailand's wellness economy is valued at US$42.7 billion, with wellness tourism generating US$14 billion, a 36.4% year-on-year increase. The Tourism Authority of Thailand is complementing the trade meet with a dedicated fam trip programme across destinations such as Krabi, Prachuap Khiri Khan, Ayutthaya, and Nakhon Pathom.
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